Client Acquisition

Relationship-led acquisition priorities and channel roles.

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Provisional. Based on unverified or external material rather than confirmed Semblance evidence.

Priority sequence

  1. Complete the website and core case studies.
  2. Document BoTree, Meyer Werft, Singita and Rockefeller accurately.
  3. Approach existing and warm industry relationships.
  4. Build a researched list of relevant procurement and consultancy firms.
  5. Use personalised outreach supported by the strongest relevant case study.
  6. Automate only after a manual process has proved effective.

(source: semblance_business_positioning_2026-05.md §12)

Channel roles

Website: primary credibility and conversion destination.

LinkedIn: professional visibility and relationship support. The appropriate cadence is not yet proven; quality takes priority over volume.

Instagram: visual credibility, secondary to direct B2B acquisition.

SEO: long-term discovery through project pages and specific hospitality-art queries.

Email outreach: selective and personalised, not automated mass prospecting.

Content priority

Project case studies should come before generic thought leadership. Claims about client pain or industry trends require evidence.

Not accepted

  • two to three generic LinkedIn posts per week
  • installation-logistics thought leadership as a core theme
  • mass outreach
  • automated publishing without approval
  • positioning procurement firms as unnecessary middlemen