Saatchi / Florida Hotel
Approved under contract, phased rollout, confidential pending approval.
Confidential — approval pending. This material must not be reused in public copy until the client confirms approval.
PUBLICATION STATUS: DO NOT USE PUBLICLY — CLIENT APPROVAL PENDING
The project is recorded as complete and includes triptych commissions for 420 rooms, with coastal photography and a calm contemporary palette. The brief was to echo the coastal setting without becoming literal. (source: semblance_business_positioning_2026-05.md §5)
Do not name the project, quote its scope or use its imagery in the website, proposals, posts or outreach until explicit client approval is recorded.
Next step
Record written approval as a new project-evidence source. Only then change this article's status and add it to public proof.