Saatchi / Florida Hotel
Approved under contract, phased rollout, confidential pending approval.
PUBLICATION STATUS: DO NOT USE PUBLICLY — CLIENT APPROVAL PENDING
The project is recorded as complete and includes triptych commissions for 420 rooms, with coastal photography and a calm contemporary palette. The brief was to echo the coastal setting without becoming literal. (source: semblance_business_positioning.md §8, which supports completion and the 420-room triptych scope only. UNSOURCED — the coastal photography, the palette and the brief description came from the superseded May 2026 document and have no equivalent in the 30 July sources. Need re-confirmation.)
Do not name the project, quote its scope or use its imagery in the website, proposals, posts or outreach until explicit client approval is recorded.
Next step
Record written approval as a new project-evidence source. Only then change this article's status and add it to public proof.