Brand Overview
Core facts, founding, domain and business definition.
Public name: Semblance Studios
Previous name: Semblance Agency
Founder and Creative Director: Gavin Goodman
Base: Cape Town, South Africa
Reach: International
Founded: 2021
Primary domain: semblance-studios.com
Semblance Studios is a creative art studio creating original, project-specific artwork for hospitality, commercial and interior-led projects. Typical applications include hotels, cruise ships, restaurants, property developments and other designed interiors.
The studio works primarily with art procurement companies and their curators or project leads, with interior designers, developers and hospitality groups as secondary client audiences.
Custom artwork developed around a project brief is the primary service. Semblance also licenses, selects and adapts existing artwork where it is suited to a project, including changes to colour, background, format, scale or composition where appropriate.
Semblance typically delivers approved, high-resolution artwork files for production. Copyright is usually retained by Semblance, with licensing and reproduction rights defined per project. Full copyright buyout may be agreed where commercially appropriate.